2018 Negev Dinner:


Thank you to everyone who joined us in honouring Dr. Richard Peddie on June 12, 2018. Proceeds from the Negev Dinner will support the rehabilitation of the Givat HaMoreh Forest in the Lower Galilee, devastated by fires in 2016.

Click here to see the full photo album.


Thank you to all our generous sponsors.

The Honouree

JNF Windsor is proud to be honouring Richard Peddie. His entire life Richard Peddie has been about leading with strong core values, building enterprise values, creating excellent places to work, and championing healthy and livable communities.

A graduate of the University of Windsor business school, he joined Colgate in marketing. He then moved to General Foods and became president of GF’s Hostess Foods division. In 1985 he left Hostess to become the president and CEO of Pillsbury Canada. In 1989, after 19 years in consumer products, Peddie accepted the position of president and CEO of the SkyDome. During his time there, SkyDome was chosen as the North American Stadium of the Year four consecutive years, and Peddie was honoured as the North American Facility Manager of the Year. Peddie then became the president and COO of NetStar Communications (TSN, RDS, and the Discovery Channel).

In late 1996 Peddie became the President and CEO of the Toronto Raptors, and in 1998 the Maple Leafs bought the Raptors and created Maple Leaf Sports & Entertainment with Peddie as the President and CEO. Richard led MLSE for fourteen very busy years, from building the Air Canada Centre and BMO Field, to bringing Major League Soccer to Canada and launching TFC, to building the $500 million dollar Maple Leaf Square.

A native of Windsor, Peddie graduated from the University of Windsor in 1970 and received an honorary doctorate in 2001. Today Peddie is actively involved in the Richard Peddie Leadership Initiative at the Odette School of Business, where he helps the school successfully create 21st century leaders. He and his wife Colleen have their own Peddie Foundation, aimed at assisting city youth.

Peddie has published a best-selling autobiography entitled “Dream Job,” that was followed by a second book called “21 Leadership Lessons”.


In June 2016, a forest fire broke out in the Givat HaMoreh Forest, located in the Lower Galilee, consuming around 1,000 dunams (250 acres; 100 hectares) of trees and forest vegetation. KKL-JNF began the careful work of rehabilitation as part of its efforts to preserve and protect the environment and which serve as green lungs for communities and tourism, recreation and sports venues, connecting people to nature. In addition, KKL-JNF is planning to upgrade the forest’s scenic road; this road will provide easy access to all types of vehicles, opening the forest to visitors and hikers who want to enjoy its landscapes, wildflowers and natural beauty.

The project combines forest restoration with scenic road upgrades and improvements. The restoration will be carried out in an area of 1,000 dunams. The work will include: clearing burnt material, perimeter fencing, installing an irrigation system and planting new trees (Tabor Oak, Atlantic Pistacia, Israeli Pistacia, Carob, Almond and Hawthorn). The scenic road will get upgrades in two stages along its entire route, creating drainage and water runoff infrastructure, and re-planning the road’s entrance to include parking, pedestrian crossings, road signs and guard rails.


For more information on ALEH, watch the short clip below.

Contact Us

Jewish National Fund of Windsor

2525 Mark Avenue
Windsor, Ontario N9E 2W2
Tel: (519) 969-8733
Fax: (519) 969-8744

Jill Beadow
Office Administrator
Tel: (519) 969-8733
Email: windsor@jnf.ca